The Centre will accomplish these ambitious goals through:
The Centre will attract experienced leaders, facilitators, and researchers drawn from the industry as well as academia. CHSR will work alongside various partners to develop a thoughtleadership role within the industry, specializing in hotels and tourism in secondary hub cities and regions.
CHSR is built on the intention of ensuring a recognition of the importance of developing high-quality hospitality focused research and quality human capital for the hospitality industry. This mission will support the diversification of labour and solidify the Province of Alberta’s position as a hub for human capital development.
While there are examples of integrated learning environments in other parts of the world, Canada does not have a sustainable academic model that produces quality and innovative hospitality practitioners through an integrated series of learning activities, research guiding principles and hands-on learning.
The Centre for Hospitality Studies and Research has been developed to support communities and hospitality operators to improve the quality of life of the communities they serve, while also creating profitable, memorable, and sustainable visitor experiences.
Applied research at the Centre for Hospitality Research and Studies is oriented to address the challenges and opportunities facing the hospitality and tourism industry in secondary hubs and regions. This research will include the significant need for timely, evidence-based and user-friendly data and best practices addressing a variety of topics, including:
In addressing these challenges, CHSR will work with a range of local, regional and global stakeholders to provide practical applied research.
Additionally, CHSR will utilize our purposed designed flexible affordable luxury hotel/resort facilities, service hotel, convention and meeting facilities and retail functions will carry out conceptual operation and design prototyping and evaluation. This research will be carried out with industry leaders in hospitality design, management and operations.
A unique dimension of CHSR is the research that will be carried out within the hotel and resort environment. This research will both inform curriculum development and share key lessons with the industry. The guests at the hotel and resort will in effectively become part of the learning environment enabling a creative and unique visitor experience.
CHSR will work with the hospitality industry, tourism operators, and economic development stakeholders to provide opportunities to obtain new skills and knowledge in order to be competitive in the quickly changing hospitality and tourism fields. Learning opportunities will also be developed for community organizations in order to assist them in becoming more sustainable and competitive within the tourism landscape.
Professional development opportunities will be provided using a range of experiential learning approaches and techniques best suited to the needs and objectives of the participants. The research and outreach activities of CHSR will inform the learning opportunities while the facilities of the overall development will serve as a canvas to observe and participate in the development of unique and creative approaches.
The Centre for Hospitality Studies and Research diploma will provide students the opportunity to develop competencies in many areas including:
The entire diploma program has been developed and is now in the final stages of approval by the Alberta government.
The degree will be offered over four years using a range of educational experiences ranging from traditional classroom settings, interactive learning, group work, work within the hotel and resort environment and problem-based learning thereby allowing each student to develop the necessary skills, knowledge and competencies to be effective leaders in the hospitality industry.